How to Select a Niche

by Jonathan Wold & Luke Farrugia

Defining who you are serving allows you to serve them better, it also lets you find more of the right clients. In this episode we talk through the different kinds of niche and how you can pick the best one for you.

I also want to give a shout out to our latest coaching community member Kaleb for asking the question.

Book Recommendations from this episode:

Time Index

  • [0:00] Intro
  • [0:40] Why choose a niche?
  • [3:05] Vertical Vs. Horizontal Niches
  • [7:30] How to choose your Niche
  • [9:30] How Jonathan niched his business 
  • [11:25] Using geography as a niche
  • [9:00] Early client experiences
  • [13:15] What if selecting a niche loses potential clients?
  • [16:25] When you have a niche, then what?
  • [18:46] Closing remarks
  • [19:25] wrap up
Luke Photo

Luke Farrugia

Luke has been working with the web for over a decade. With a focus on optimising client sites to increase profitability (Sometimes by double). He has a passion for coaching others in order to help them gain traction in their own career.

Jonathan Photo

Jonathan Wold

Successful WordPress consultant and mentor, Jonathan has worked with Fortune 500 companies, closed 7-figure contracts and loves helping Industry professionals take it to the next level.