The Three Principles of Connecting With Great Clients

The Three Principles of Connecting With Great Clients
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In this week’s episode I pick up from last week, recap the four steps in creating great client relationships, then explore the first step – connecting – in greater detail. I review the three principles of connection and share several examples from my own experience.

Episode Highlights

  • A connection is the intentional first spark of a long-term mutually beneficial relationship.
  • Place a high value on the connection, the relationship and let your motive be service. Ask yourself, “How can I be of help? What can I do to make their lives (their business) better?"
  • Connection requires conscious, directed effort. Listen intentionally. Take notes. Be 100% engaged.
  • Great relationships take time. Don’t rush anything. Don’t be quick to talk about prices.. Ask
    questions, listen.. Take as much time as needed. It’s worth it.

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